Q: What is a Book Trailer?

A: A book trailer is a short video that promotes the release of your book. Its fundamental purpose is to connect with viewers emotions and persuade them to purchase your book.

Q: Why use a Book Trailer?

A: Book trailers have the potential to give your book exponential exposure. Consider using a book trailer if you want to:

  • increase your book’s ranking on Amazon
  • generate more sales
  • give potential readers content to peruse
  • have a competitive edge
  • enhance the visibility of your book
  • have an international presence
  • enliven your book launch.

Q: Who uses Book Trailers?

A: Writers of all genres use book trailers. Some famous authors who use book trailers include Bryce Courtenay, Kaz Cooke, Paul Jennings and Russell Brand.

Successfully crafted book trailer with more than 5,000,000 views on YouTube.


Q: How Are Book Trailers circulated?

A: Book trailers are predominantly viewed and shared on the internet. To best circulate your book trailer, we recommend uploading it to:

  • video sharing platforms (YouTube, Vimeo, etc.)
  • social media (Facebook, Twitter, Pinterest, Instagram, Linkedin, etc.)
  • book seller’s website
  • the book’s website
  • your publisher’s website

For maximum exposure and engagement, we also recommend your book trailer be:

  • shown at your book launch
  • added as a link to your  email signature.

Some bookstores are also happy to air book trailers, so don’t be afraid to ask them to add yours to the mix.

At Gothic Zen Studios, we have a soft spot for authors. As published writers ourselves, we genuinely want to help authors get noticed and understand the book trailer process. Our in-depth knowledge of both the publishing and film industries gives us a unique understanding of how to combine a book’s storyline, with images and audio, to connect with a viewer in an emotive and persuasive way.

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